Monday, July 25, 2016

Spring / Summer 2016 Validation Report: Embroidery

Here at trnd, we understand the importance of a trend service that's not only reliable, but also relatable and inspirational. We're excited to give you a look into how we validate our research and reports!


trnd’s reports are published a bit closer to season as they include research on the most recently walked ready-to-wear collections as well as thorough consumer market analysis; in-store and 
e-commerce shopping, event attendance, industry insight and innovations, travel, and, above all, constant online observation of blogs & photo sharing sites.

Here are some of our predictions for Spring/Summer 2016: Embroidery.


As the Spring/Summer merchandise hits retail stores, we're seeing our predictions come to life.


At trnd we publish seasonal reports suited for contemporary/young contemporary, fast-fashion, and junior markets. Staying focused on specific markets allows us to ensure our direction is focused and refined so you're delivering product that’s relevant and saleable. 


But it doesn't end there! We continue to perform thorough research as merchandise hits the shelves, ensuring what we predicted matches what is actually produced and in stores.

For more information on trnd reports and services email us!



Monday, July 11, 2016

TOPSHOP Summer Hangouts


We ventured out to the Quartyard San Diego this weekend to check out TOPSHOP Summer Hangouts.


Saturday and Sunday were filled with high summer happenings.


They brought out the airstream complete with a pop-up shop, styling advice, hair braiding, nail art, plenty of giveaways, and a behind the scenes look at their Summer wardrobe edit.


Check out our exclusive coverage from the event and keep up to date on our event coverage by following us on Instagram!








Monday, June 27, 2016

Sneak Peek! trnd Fall/Winter 2017/2018 Forecasts

trnd Fall/Winter 17/18 Forecasts Available Now!!


The trnd forecast is a complete analysis of the seasonal ready-to-wear collections. These reports are researched and created for the contemporary and fast-fashion market levels. Apparent trends at the ready-to-wear shows maintain and introduce new concepts for future seasons and succeeding markets.

The full report includes:

-Seasonal Master Color Palette (+Pantone References)

-Full Color Analysis


-Seasonal Influences


-Key Items


-Print, Pattern, & Graphics
-Details & Styling

-Fabrics & Texture

-Accessories (Bags, Belts, Headwear, Eyewear, Jewelry, Scarves)


-Footwear


+Color swatches representing each standard
+Flashdrive housing all imagery & additional research


BOOK AN APPOINTMENT

Did you know our reports are now available online?? Visit the trnd forecast to shop our collection of e-reports!
Want to schedule a viewing of the books? We’ll come to you!
Please email us if you’re interested and we’ll arrange a meeting to show you the reports. We can either visit you in person or coordinate an online presentation.

Thursday, October 22, 2015

trnd Trade Shows: LA Market

Los Angeles Fashion Market // Spring 2016//
Oct 12-15


CMC is an essential resource for buyers during Los Angeles Fashion Market, presenting downtown's most comprehensive selection of brands for Women, Men, Kids & Home in every price point & market niche. Attendees will find hundreds of the season's newest collections in permanent Showrooms and Exhibitor Show Areas located throughout the CMC.




We browsed several Tradeshow areas, including SELECT, a curated brand showcase for Contemporary Apparel, Accessories, and Footwear.



Then we hit SHAPE, the Athleisure Tradeshow for Active, Yoga, Swim & Athleisure Apparel and Accessories.


Finally, we strolled through TRANSIT, a shoe show which showcased footwear brands created for the West Coast Fashion Buyer.




As always, our latest reports are available in The Fashion Bookstore on the 1st floor of the California Market Center. Ask a bookstore representative for details or visit the link below!





Tuesday, October 20, 2015

trnd Trade Shows: LA Textile

   Los Angeles International Textile Show // Fall/Winter 16/17 // Sept 28-30

The trnd team is on the road again and reporting on the latest trend updates. This past month we spent a lot of time in DTLA at Trade Shows in the California Market Center. Here's what we found....



Los Angeles International Textile Show is the fashion industry’s premier West Coast destination for textile, design & production resources from around the globe.




Showcasing hundreds of international fabric collections and design services, the caliber of resources and fashion direction is presented with West Coast's Contemporary & Lifestyle designers in mind. 




The trend forum was curated by Promostyl Paris, equipping attendees with essential F/W  16/17 color & trend information to walk the show with.



Our latest reports are always for sale in-store or online at The Fashion Bookstore. Next time you're in the California Market Center, stop by and ask a bookstore representative for details or shop the link below!







Thursday, September 24, 2015

1st Annual Kaaboo Del Mar Music Festival: Trend Recap

Kaaboo Del Mar: what's trndING?

Our team of analysts hit the street this past weekend at the 1st Annual Kaaboo Del Mar Music Festival.

Headliners included No Doubt, Zac Brown Band, and The Killers. However, the undercard was just as captivating. We enjoyed performances from Snoop Dogg, Girl Talk, Young the Giant, Brandi Carlile, and so many more.



This was not your ordinary music festival. Along with world class musical entertainers, we experienced incredible cuisine from vendors such as Searsucker, craft beers from local breweries, inspiring contemporary art from artists such as Celeste Byers and Aaron Glassen, and comedic relief from the legendary Joel McHale.

When it comes down to it, you know what we were most excited for..... the fashion!! Below is a recap of the top ten festival trends we encountered during our weekend at Kaaboo.


1. Festival Fringe


2. Bohemian (Kaaboho)


3. Florals (Garden Variety)


4. 90's Child


5. Denim Cut-Offs


6. Fashion Backpacks


7. Fringe Bags



8. Brim Hats




9. Reflective Sunnies




10. Round Lenses




A special thank you to everyone who made this weekend possible! We will see you next year Kaaboo!