trnd Events // Locale Magazine L'Aunch Party at L'Auberge Del Mar

We joined Locale Magazine on the rooftop of L'Auberge Del Mar to celebrate the launch of their June Issue.

Not only did we spot some chic fashion, but we enjoyed live jazz music, great appetizers from Kitchen 1540, and tasty cocktails.

Proceeds from the event benefitted local equine charity, REINS. Check out our photos from the event, and stay tuned to our blog for more fun fashion events!

Summer/Fall-Trans 2016 West Coast Retail Shopping Report

The wait is over! We have officially released the highly anticipated West Coast Shopping Report!

A comprehensive West Coast retail shopping report of in-store analysis of displays, featured items, and sale/clearance by store spreading from the Orange County to San Francisco regions.

PLUS!! A trend report including overall analysis of COLOR, KEY ITEMS, PRINT/PATTERN, DETAILS/STYLING, FABRICS, and ACCESSORIES & FOOTWEAR.

Retailers include:

7 For All Mankind, Abercrombie & Fitch, Active, All Saints, American Apparel, Anthropologie, Barneys New York, BCBG, Brandy Melville, Diesel, Express, Forever 21, Free People, Guess, H&M, Intermix, J.Crew, Joes, Levi's, Madewell, Nasty Gal, Nordstrom, O'Neill, Pacsun, Planet Blue, Ron Herman, Sam Edelman, Steve Madden, Tilly's, TOPSHOP, Urban Outfitters, Wasteland Vintage, Wild Fox, Zara, and Zumiez.

*REPORT IS PDF FORMAT*

For more information or to purchase the Retail Report, click here!

trnd Trade Shows: LA Market

Los Angeles Fashion Market // Spring 2016//

Oct 12-15

CMC is an essential resource for buyers during Los Angeles Fashion Market, presenting downtown's most comprehensive selection of brands for Women, Men, Kids & Home in every price point & market niche. Attendees will find hundreds of the season's newest collections in permanent Showrooms and Exhibitor Show Areas located throughout the CMC.

We browsed several Tradeshow areas, including SELECT, a curated brand showcase for Contemporary Apparel, Accessories, and Footwear.

Then we hit SHAPE, the Athleisure Tradeshow for Active, Yoga, Swim & Athleisure Apparel and Accessories.

Finally, we strolled through TRANSIT, a shoe show which showcased footwear brands created for the West Coast Fashion Buyer.

As always, our latest reports are available in The Fashion Bookstore on the 1st floor of the California Market Center. Ask a bookstore representative for details or visit the link below!

Contact The Trnd Forecast

trnd Trade Shows: LA Textile

   Los Angeles International Textile Show // Fall/Winter 16/17 // Sept 28-30

The trnd team is on the road again and reporting on the latest trend updates. This past month we spent a lot of time in DTLA at Trade Shows in the California Market Center. Here's what we found....

Los Angeles International Textile Show is the fashion industry’s premier West Coast destination for textile, design & production resources from around the globe.

Showcasing hundreds of international fabric collections and design services, the caliber of resources and fashion direction is presented with West Coast's Contemporary & Lifestyle designers in mind. 

The trend forum was curated by Promostyl Paris, equipping attendees with essential F/W  16/17 color & trend information to walk the show with.

Our latest reports are always for sale in-store or online at The Fashion Bookstore. Next time you're in the California Market Center, stop by and ask a bookstore representative for details or shop the link below!

Purchase trnd from The Fashion Bookstore

Sneak Peek! trndJR Fall/Winter 2016/2017 Forecasts

                                      

                        A seasonal sportswear apparel report customized for the Junior market level.

Full Analysis:

Swatched Seasonal Color Palette, Seasonal Macro Influences, Key Items, Print/Pattern, Details/Styling, Textures/Fabrics.

Actionable notes for each forecasted trend are included.

PLUS!

Flashdrive Including Additional Research and Imagery

BOOK AN APPOINTMENT

Want to schedule a viewing of the books? We’ll come to you!

Please email us at lauren@thetrndforecast.com if you’re interested and we’ll arrange a meeting to show you the reports. We can either visit you in person or coordinate an online presentation.

Sneak Peek! trnd Fall/Winter 2016/2017 Forecasts

A complete analysis of the seasonal ready-to-wear collections. These reports are researched and created for the contemporary and fast-fashion market levels. Apparent trends at the ready-to-wear shows maintain and introduce new concepts for future seasons and succeeding markets.

   Full Analysis:

Swatched Seasonal Color Palette, Seasonal Macro Influences, Key Items, Print/Pattern, Details/Styling, Textures/Fabrics, Accessories - Bags, Belts, Headwear, Jewelry, Scarves, Sunglasses - and Footwear.

Our reports are thoughtfully created by a team of talented Trend Analysts and Designers with 25+ years combined experience working in the fashion industry. 

We’ve worked on trend direction and design for various companies throughout our careers to include Amuse Society, Billabong, JCPenney, Kohl's, Pac Sun, Rip Curl, Roxy, Stance, Target, Tilly's, and Tori Praver. 

Our extensive knowledge and background in various areas of fashion gives us an edge in forming our predictions for trnd’s seasonal forecasts.

Because we’ve been immersed in fashion for so long and have worked with various companies on their independent needs, we know what brands are looking for in a trend service; clear direction that’s inspirational and relatable. 

We create reports for specific market levels focusing our research on trends that feel interpretable for that consumer. Once we’ve formulated a solid outline of key seasonal trends, we build layouts using influential and inspiring imagery. 

BOOK AN APPOINTMENT

Want to schedule a viewing of the books? We’ll come to you!

Please email us if you’re interested and we’ll arrange a meeting to show you the reports. We can either visit you in person or coordinate an online presentation.

Lauren@thetrndforecast.com

Desert Daze 2015: White Lung, Chelsea Wolfe, Deap Vally & Warpaint

While the entire day was jam packed, and we weren't able to have one-on-time with every artist, we still felt inspired by every performance. 

Below are some highlights from from bands where the front women not only rock as musicians, but also serve as tastemakers for the fashion industry.

White Lung

Label: Domino

Musical Style: Punk Rock, Indie Rock

Band Members: Mish Way, Anne-Marie Vassiliou, Lindsey Troy, Kenneth William

Chelsea Wolfe

Label: Sargent House Records

Musical Style: Art/Folk

Band Members: Chelsea Wolfe, Ben Chisholm, Dylan Fujioka, Andrea Calderon

Deap Vally

Label: Island Records

Musical Style: Rock & Roll

Band Members: Lindsey Troy, Julie Edwards

Warpaint

Label: Rough Trade

Musical Style: Smooth, Smoky Indie Rock

Band Members: Emily Kokal, Theresa Wayman, Jenny Lee Lindberg, Stella Mozgawa

A special thank you to Moon Block Party and Motor Mouth Media for putting on such an excellent festival and letting us be a part of it!