Monday, September 26, 2016

LFW // SS17 // Trend Spotting on the Runway and in the Streets


Runway Report:

Apparent trends at the ready-to-wear shows maintain and introduce new concepts for future seasons and succeeding markets.


Julien MacDonald


Notable Trends:

Eye-catching, brave and unbelievably sexy dresses, playsuits, and jumpsuits, embellishments and flourishes, champagne, floral print and shimmer



Anya Hindmarch



Notable Trends:

Sci-fi theme, feminine floral, pastel tones, smooth finish, large statement details, large floral details on bags, shoes, and jackets


TOPSHOP Unique


Notable Trends:

Zebra print, muted tones of lilac, pink and grey mixed with a predominantly black colour palette, layering, 80s inspired shoes, high waists, oversized jackets

All photos c/o In The Frow


Street Style:

We all know that street style from influential celebrities and bloggers have become just as instrumental in trend setting as what we see on the catwalk. Below are some of our favorites from LFW Street Style. 


Fur lined jackets


Denim jackets, wide leg trousers


Camo print, lace up detailing


Tapestry textures, pajama dressing


Lace and crochet, bohemian influence


Paper bag waist, graphic tees


All photos c/o Tyler Joe


Interested in viewing a full Runway Report?


Tuesday, September 20, 2016

NYFW Highlights // SS17


By now, you know we're already hard at work compiling a full analysis of the Ready To Wear collections from what is shaping up to be a very exciting Fashion Month.

We've enjoyed inspiring collections from New York and London and we're looking forward to what Milan and Paris have to offer! In the meantime, take a peek at some of our highlights and trend recaps from New York. 


Jason Wu


Notable Trends:
Vibrant color palette of florals, metallics and iridescent's, structured wovens and accordion pleats, irregular hemlines and asymmetrical neck detailing, feminine silhouettes 



Alice + Olivia


Notable Trends:
Flirty frocks, embroidered gowns, flowy dresses with blouson sleeves, black and white stripes, multicolor, embellishment



Proenza Schouler


Notable Trends:
 Bright primaries, cCompact knit dresses with knotted peephole bodices, intarsia fur coats, pleating, woven leather, asymmetrical skirts

Interested in viewing a full Runway Report?


Photos c/o Vogue Runway and Olivia Palermo

Monday, September 12, 2016

Summer/Fall-Trans 2016 West Coast Retail Shopping Report

The wait is over! We have officially released the highly anticipated West Coast Shopping Report!



A comprehensive West Coast retail shopping report of in-store analysis of displays, featured items, and sale/clearance by store spreading from the Orange County to San Francisco regions.
PLUS!! A trend report including overall analysis of COLOR, KEY ITEMS, PRINT/PATTERN, DETAILS/STYLING, FABRICS, and ACCESSORIES & FOOTWEAR.



Retailers include:
7 For All Mankind, Abercrombie & Fitch, Active, All Saints, American Apparel, Anthropologie, Barneys New York, BCBG, Brandy Melville, Diesel, Express, Forever 21, Free People, Guess, H&M, Intermix, J.Crew, Joes, Levi's, Madewell, Nasty Gal, Nordstrom, O'Neill, Pacsun, Planet Blue, Ron Herman, Sam Edelman, Steve Madden, Tilly's, TOPSHOP, Urban Outfitters, Wasteland Vintage, Wild Fox, Zara, and Zumiez.


*REPORT IS PDF FORMAT*

For more information or to purchase the Retail Report, click here!

Monday, August 8, 2016

trndJR Fall/Winter 2017/2018 Preview

Our trndJR Fall / Winter 2017 / 2018 forecasts are now available and we are excited to provide you with an exclusive sneak peek!


 trndJR is a seasonal apparel, accessories, and footwear report customized for the Junior market level.

The complete analysis includes:

Swatched Seasonal Color Palette & Color Influences


Seasonal Macro Influences


Key Items


Print/Pattern & Graphics


Details/Styling


Textures/Fabrics


Accessories {Bags, Belts, Gloves, Headwear, Jewelry, Scarves, Eyewear}


and Footwear.


PLUS!

Flashdrive Including Additional Research and Imagery

Want to schedule a viewing of the reports? Email us and we'll coordinate an in-person or online presentation.

Monday, August 1, 2016

Prism Boutique: Summer Soiree


You'll constantly hear us talking about how staying immersed in anything artistic and expressive helps us better understand culture and fashion.




This includes event attendance, such as concerts, festivals, trade shows, etc. So naturally, when we heard industry innovator Prism Boutique was holding a Summer Soiree, our team hit the streets to Long Beach.










Along with the trendiest clothes and accessories, they also had some special guests.



Guests were able to shop essentials oils with Little Shop of Oils, 

enjoy Henna with Jenny of Sacred Roots Holistic Healing, and 

mini Tarot Readings with Kristi of Ritual Tarot.









Guests could also sip fruit-infused mimosas and cold-pressed juice 

by Rainbow Juices & 

browse fresh floral bouquets from Meredith Ambruso.






Monday, July 25, 2016

Spring / Summer 2016 Validation Report: Embroidery

Here at trnd, we understand the importance of a trend service that's not only reliable, but also relatable and inspirational. We're excited to give you a look into how we validate our research and reports!


trnd’s reports are published a bit closer to season as they include research on the most recently walked ready-to-wear collections as well as thorough consumer market analysis; in-store and 
e-commerce shopping, event attendance, industry insight and innovations, travel, and, above all, constant online observation of blogs & photo sharing sites.

Here are some of our predictions for Spring/Summer 2016: Embroidery.


As the Spring/Summer merchandise hits retail stores, we're seeing our predictions come to life.


At trnd we publish seasonal reports suited for contemporary/young contemporary, fast-fashion, and junior markets. Staying focused on specific markets allows us to ensure our direction is focused and refined so you're delivering product that’s relevant and saleable. 


But it doesn't end there! We continue to perform thorough research as merchandise hits the shelves, ensuring what we predicted matches what is actually produced and in stores.

For more information on trnd reports and services email us!



Monday, July 11, 2016

TOPSHOP Summer Hangouts


We ventured out to the Quartyard San Diego this weekend to check out TOPSHOP Summer Hangouts.


Saturday and Sunday were filled with high summer happenings.


They brought out the airstream complete with a pop-up shop, styling advice, hair braiding, nail art, plenty of giveaways, and a behind the scenes look at their Summer wardrobe edit.


Check out our exclusive coverage from the event and keep up to date on our event coverage by following us on Instagram!