Friday, December 23, 2016

Interview Feature with Fixx Design Boutique

Founding and directing your own small business is no easy task. Which is why we were honored when Fixx Design Boutique featured an interview with our #Girlboss founder and trend director, Jaime Peck.

Check it out below, and make sure to check out the original article here, as well as their Instagram!

Getting our Fixx: Confidence is TRNDing!

We got our inspo FIXX, when we interviewed creative entrepreneur Jaime Peck of TRND, a fashion forecasting service. 

Long brown hair, with a thin frame, walks up to the bar dressed in tight black pants and a vintage jean jacket. She says to the bartender “can I get a Hennessey neat?” and sits down next to her three friends who are sipping their umbrella cocktails. I knew I liked Jaime right then and there.

Jaime keeps her own pace. She doesn’t sugar coat, and she doesn’t take no for an answer. Michigan, born and raised, she left town to pursue a career in fashion.  She attended the Fashion Institute of Design and Merchandising in downtown LA and graduated in 2008 with a degree in design. From there she held positions as a trend forecasting analyst, an assistant designer and eventually an associate designer.

Determined to start her own business going after her passion for trend, she left her growing design career to forge her own path. Today she is the founder and director of TRND, a modern trend forecasting company that publishes market-specific trend books and e-reports for the contemporary, young contemporary, fast-fashion, and junior levels. Check out our conversation below, where we get to hear her break down of what is trending in fashion right now and learn about her journey as a small business owner.

Jaime, for those who aren’t familiar with the fashion world, could you tell a little bit about what trend forecasting is?

Sure, trend forecasting is predicting future fashion concepts (colors, fabrics, textures, materials, prints, graphics, accessories, footwear, style) by researching and analyzing past and present trends. We look at shifts in the global economy. We look at social influences/influencers and then build reports, curated for companies in need of advanced information to ensure their product is consistently relevant and saleable.

How did you get in to the field of fashion-based trend?

Fist off, when I started out I had no idea that fashion trend was even a field. At the time I was attending FIDM, we were taught the importance of it, but it wasn’t emphasized that it could be a career. Now they offer trend classes, which is great.
Right when I got out of school I was searching for jobs, and this woman, who had just stepped down from a high-level position at a large fashion company, was going to start her own trend forecasting consultancy. She needed an assistant and so I became her right hand. She really taught me the ins and outs of trend reporting. The information I learned from her in that ­first year was priceless. She taught me that direction must be actionable, and that the presentation of the material should be well merchandised. Her ability to teach me, that directing trends is a balance of creativity and analytics is what made me realize I wanted to further pursue trend forecasting.

You knew you wanted to pursue trend forecasting, but was starting a business always to the plan?

I always knew I wanted to be an entrepreneur, but starting a forecasting business was born out of necessity really.
After years of working in-house and consulting for various companies on their trend needs, I recognized the need for a trend service that was more focused and refi­ned. I was often getting hired, because companies needed help interpreting direction that they already had. I kept thinking, why wasn’t there a trend service that catered to the needs of a specific market? From there it would be much easier to interpret which of those predictions would be best suited for the brand I was working on.
This realization is what inspired me to launch my own service. I recognized that not only would it be nice to be provided with trend that was catered to a specific market, but there is also a need for trend direction that is modern and utilizing fresh, clear imagery.

What is one of the biggest trends you're seeing right now?

Right now for the contemporary market, I think minimalist coats. Longer trench style coats with really simple style lines. It’s stemming from runway all the way down to fast fashion retailers. We are seeing it on runways from Jason Wu, David Koma, Juan Carlos Obando, Mara Hoffman, etc. In the fast fashion market these coats are showing up in retailers like Topshop, H&M, Forever 21, Zara, etc.

What have been your biggest challenges in starting your business?

Learning the importance of balance. Starting a business is a lot of work and takes a lot of time. It’s crucial to keep a good balance of health and happiness alongside your ambitions. Otherwise it’s easy to drain your mind and body and lose focus.

What have been your greatest successes?

TRND has now been in business for 3 years. We have had amazing feedback regarding the methods in which we use to produce and develop our reports and have sold to big name companies like Henri Bendel, Laundry by Shelli Segal, Knot Sisters, Amuse Society, Raisins Swimwear, many private label companies, educational establishments, and a handful of international brands. We have representatives in California, New York, and will be expanding to Japan in January 2017. The growth feels good! I know what I want at the end of all this. So, I remind myself every day and maintain focus on my end goals and the steps necessary to get there.

Do you have any advice for someone trying to break into the fashion industry or starting their own business? 

Hard work really does pay off! Stay persistent! Obstacles are inevitable (plan for them). And lastly, have patience...great things don’t happen overnight.

You can find Jaime and her Trend services at or @thetrndforecast on instagram

Thursday, December 22, 2016

Predicting Trends // The Hierarchy

TRND’s reports are published a bit closer to season as they include research on the most recently walked ready-to-wear collections as well as thorough consumer market analysis; in-store and ecommerce shopping, event attendance, industry insight and innovations, travel, and above all, constant online observation of blogs & photo sharing sites. This is where our consumer gets their information, so we should make sure we’re aware of what they’re being exposed to on a day-to-day basis. 

TRND believes in providing our clients with modern trend direction because the fashion industry simply demands it. Here we’ve done our best to visualize how it works... To learn more please visit our website.

Monday, December 5, 2016

trnd Local Events // San Diego Made // Holiday Market

This weekend, we ventured out to The Lafayette Hotel in the North Park neighborhood to check out San Diego Made's Holiday Market.

San Diego Made is an artist collective organization that aims to increase awareness of the local arts within the San Diego community and promote the "Shop Local, Buy Local" philosophy to the greater public.

This 3rd Annual event featured handmade goods by roughly 50 local makers, holiday themed food stations, winter inspired craft cocktails, a mid-century photo booth, live music and more!

The Tiny Bloom hosted a holiday wreath workshop, and Local Home Girl led a homemade stamp workshop.

Photo c/o Instagram @kasterandkelly

There were Tarot card readings from The Empress and.....

Photo c/o Instagram @theempress_sd

even a celebrity appearance by Jason Mraz, whose family business participated as a vendor.

Photo c/o Instagram @shewhodaydreams

Overall the event was a huge success and very inspiring to cover! Stay tuned to our blog, Instagram, and Facebook for current coverage of all things fashion, music, art and travel!

Friday, December 2, 2016

FW 16 Validation Report // Dark Florals

This week's focus for our trnd validation report:
Dark Florals

We predicted this trend in our FW16 Trend Books, and it is currently sweeping both the runway and the streets. These dreamy pieces are perfect for layering during chilly winter months, and the subtle pops of color will perk up even the coldest of days. 

Validation images c/o:
Ali Michael via
Giambattista Valli via
instagram via @tanyataylor
instagram via @knotsisters 
instagram via @anna_dello_russo

Interested in viewing our full trend reports?
Shop online here or email us here to schedule an in-person viewing appointment!